This is some popular logos and their history.letter we see the all automobile companies.
01. Alfa Romeo
Alfa Romeo, the Italian car manufacturer, traces its beginnings to
France. The company was initially founded as Società Anonima Italiana
Darracq (SAID) in 1906 by the French automobile firm of Alexandre
Darracq, with some Italian investors. After the partnership failed, one
of the investors, Cavaliere Ugo Stella, moved the company and renamed it
as Anonima Lombarda Fabbrica Automobili (Lombard Automobile Factory,
Public Company) or A.L.F.A.
The first logo of ALFA was designed in 1910 by Romano Cattaneo, and
has an interesting story. He was once waiting for a tram at the Piazza
Castello station in Milan, when he was inspired by the Red Cross on the
Milan Flag and the Coat of Arms of the Noble House of Visconti (the coat
of arms featured a grass snake, biscione, with a man in its jaws,
symbolizing “[to the] Visconti’s enemies that the snake [was] always
ready to destroy”). The words ALFA and MILANO were written around the
two symbols separated by two Savoia Dynasty Knots, to honor the kingdom
of Italy.
In 1916, Neapolitan businessman Nicola Romeo bought the company and
converted its factories to produce munitions and machineries for World
War I. In 1918, the badge was redesigned by Giuseppe Merosi, to include
the words ALFA and ROMEO (after the name of the owner Nicola Romeo).
Post war, the company went back to producing car and was named after its
owner as Alfa Romeo.
02. Aston Martin
Aston Martin is a British manufacturer of luxury sports car, which
was found by Lionel Martin and Robert Bamford in 1913. Initially, the
duo started to sell sports car made by Singer but later decided to make
their own vehicles. Their first car was named Aston Martin, after the
name of the owner Lionel Martin and the Aston Clinton Hill Climb Racing
Course (one of their Singer cars, they sold earlier had won a race
there).
In 1959 James Bond happened, and frankly the Aston Martin story
cannot be told without Mr. Bond. In 1959, Ian Fleming put the super spy
James Bond in an Aston Martin DB Mark III. When the movie was released
in 1964, James Bond drove the upgraded supersleek silver Aston Martin
DB5 in Goldfinger (1964) and Thunderball (1965) (complete with machine
gun, passenger ejector seat, and revolving number plates!).
03. Audi
Audi is a German brand which produces cars and is a part of the
Volkswagen Group. The company was founded as A. Horch & Cie by
August Horch in 1899, and its origin has a very interesting story.
August Horch, a German Engineer, was forced out of his own company in
1909, after which he continued to use the old brand name of Horch.
However, his partner sued him for trademark infringement, and Horch was
forced to look for a new name.
During a meeting at his business partner Franz Fikentscher’s
apartment, Franz’s son came up with the name Audi (which is a Latin
translation of Hoch, which means listen):
During this meeting Franz’s son was quietly studying Latin in a corner of the room. Several times he looked like he was on the verge of saying something but would just swallow his words and continue working, until he finally blurted out, “Father – audiatur et altera pars… wouldn’t it be a good idea to call it audi instead of horch?”. “Horch!” in German means “Hark!” or “listen”, which is “Audi” in Latin. The idea was enthusiastically accepted by everyone attending the meeting. (Source: Wikipedia, A History of Progress (1996) – Chronicle of the Audi AG)
After this the company was named as Audiwerke GmbH in 1910. In 1932,
four car makers Audi, Horch, DKW, and Wanderer merged to form Auto
Union. The four interlinked rings that would later become the modern
Audi logo, was originally the logo of the Auto Union. Initially the Auto
Union logo was used only for racing cars and the four companies
continued to produce cars under their own brands. Finally in 1985, the
Auto Union became the Audi company we know today.
in 2009, Audi introduced new logo which is also the current one. The
modern Audi logo shows a three-dimensional texture and shadowing,
resulting in a polished chrome look. The Audi name is now smaller, has
moved away from the center to the bottom left corner, while the font has
changed as well.
04. BMW
BMW or Bayerische Motoren Werke AG (Bavarian Motor Works) was
originally founded as an aircraft company. The aircrafts manufactured
were painted with the colors of the Bavarian flag, which is the color of
BMW logo. Another explanation is that when the pilot used to sit in the
plane he would see alternating segments of white and blue due to
rotation the plane propeller (blue being the sky).
The major business of BMW was to supply planes to the German army
during World War I. But after the war they were forced to change their
business. It made railway brakes, before making motorized bicycle,
motorcycles and cars.
The logo itself hasn’t changed a lot during the years, but now has a
more stylish look due to the different gradients. The unchanged logo has
made it easier for people to remember and has given the company more
recognition.
05. Buick
Buick Motor Company, which would later become the world’s largest
auto company General Motors, was founded in 1903 by David Dunbar Buick, a
high school dropout! Buick had dropped out of school at 15, to work for
a plumbing fixture manufacturer. Buick and his friend took over the
business, after the last owner decided to shut down the failed business.
Buick sold his share in the company after an argument with his partner
because he used to spend most of his time tinkering with car engines.
With this money, Buick founded the Buick Motor Company and within a
few years he ran it to the ground. Around 1904, James H Whiting took
over the company and brought in William Durant to manage his
acquisition. Buick was kicked out of the company by Durant and had to
sell his share for just $ 100,000. Buick’s share would be worth more
than $ 100 Million today. Later Buick held low paying jobs, and died
penniless as an inspector at the Detroit School of Trades. Ironically,
Durant himself was kicked out of the company years later and denied him
pension. He too died penniless.
Before 1937, the company’s logo was a variation of the cursive word
“Buick”. In 1930s, Ralph Pew, a General Motor’s Styling Researcher,
found the Scottish “Buick” family’s crest and the company used that as
its logo. In 1959, the company logo incorporated three such shields, one
each for its three models at that time (LeSabre, Invicta, and Electra).
In 1975, the company launched its Skyhawk line, and the company logo
was changed to include a hawk named “Happy”. The familiar tri-shield
logo returned in late 1980s when the company stopped manufacturing the
Skyhawk car.
06. Cadillac
When Henry Ford left Henry Ford Company, the financial backers wanted
to sell the company’s assets. Cadillac was found in 1902, when an
engineer, Henry M Leland, convinced the financial backers to hold on to
the company assets.
Cadillac was named after a minor aristocrat Antoine de La Mothe,
Seigneur de Cadillac (Sir of Cadillac), and the family crest of de La
Mothe was used as the first company logo back in 1906. Antoine de La
Mothe, born in France, was forced to move to America, (some say he had
committed a crime, others say he had a debt which he was unable to pay)
where he assumed a new identity and formed his family crest by borrowing
from different crests.
In 1998, the company started redesigning its logo under the design
philosophy called “Art & Science”. The new logo finally unveiled in
2002, didn’t have the six birds (merlettes), crown and the crest
resemblance, and looked like it was made by Piet Mondrian.
in 2009, As part of the new marketing vice president Bob Lutz’s
campaign to revive and spin the GM image around, Cadillac’s general
manager, Bryan Nesbitt, revealed the brand’s new logo, in fact a very
minor-tweaked version of the old one.
07. Chrysler
The Company was formed by Walter Percy Chrysler on June 6, 1925, with
the remaining assets of Maxwell Motor Company. The original Chrysler
logo, which vanished after 1954 from all but 1955-1956 Windsors, C300s,
and 300Bs with manual transmissions*, and reappeared in 1994, is a
rendition of a wax seal complete with ribbon affixed at the lower right.
The thunderbolts above and below the name are actually “Z”s, a tribute
to the prototype built before Chrysler took over Maxwell, which took the
name “Zeder” from chief engineer Fred Zeder. (At the time, Chrysler was
trying to keep development of the new car and his involvement in it a
secret, probably still upset about the loss of the car that was supposed
to be the first Chrysler. This car design was sold to Billy Durant as a
liquidated asset in the Willys-Overland bankruptcy; Durant eventually
built this car under the Flint name.)
Starting in the 1980s, Chrysler adopted “modernistic” logos in print
materials and on some car nameplates. During the “rebirth” of Chrysler
in the late 1990s, the Chrysler “seal” logo was installed in wings.
After Cerberus bought Chrysler, Trevor Creed was let loose on the
traditional pentastar. Shortly after the Fiat takeover, Chrysler
trademarked another new logo, based on a modernized wing design.
In 2009, Chrysler redesigned it’s logo for their adorn cars, The look
is sleeker and clearly more modern than the previous winged logo, which
incorporated the old Chrysler seal. The new one has an almost
Aston-esque (Aston Martin) vibe to it, featuring “Chrysler” embossed in a
blue emblem centered between the outstretched wing.
08. Citroen
Citroen double arrow that is found in every logo Citroen has a fascinating history.
Brand founder, André Citroën, was fascinated by wooden gears with
spiral teeth, produced by a Polish inventor and business partner’s André
Citroën, he decides to produce steel, bought a license and open a
factory in St Denis, France. This business, ENGRENAGES Citroën brings
profits, of mention is that these gears, Citroen products were used on
the Titanic.
Logo factory and later the Citroen brand is stylized and two teeth “cut” on the clutch.
In 1919, Company start production of cars, the first model is Type A,
we observed first logo Citroen, octagonal with arrows logo on a blue
background with silver or gold, on top of the radiator. After been many
ups and downs, In 2009, The new company logo is shown in the time she
was born founder, André Citroën. Belongs design firm Landor and presents
new trends in automotive three-dimensional logos. Citroen change
appearance. Arrows (chevroanele) out in relief, gained strength. Writing
Citroen keeps its traditional red color, as a bridge between history
and future. Both, together, represent brand identity, Citroen subliniand
restore confidence in the values and ambitions.
09. Fiat
Fabbrica Italiana Automobili Torino (FIAT) was founded in Turin
(1899) by a group of investors including Giovanni Angelli who later
became the Managing Director of the company. At this time a poster was
created to celebrate the event, and the company name in the top left
corner of the poster became the company’s first logo. In 1901, the
company changed its logo to a brass plate with the name FIAT in the
centre. The logo had a characteristic ‘A’ which has remained unchanged
till date.
In 1925, the FIAT logo became circular, from an oval shape in 1904.
The laurel wreath around the circle was to celebrate the company’s
victory in first competitive car races. The shape of the logo kept
changing from square to shield, and returned to a circular logo in 1999,
with the characteristic ‘A’ and a modern stylish laurel wreath around
the circle.
The current FIAT logo was launched in 2006, and was first seen on Bravo.
10. Ford
Henry Ford used to work for Thomas Edison. He founded two companies
before settling on Ford. His first company went bankrupt after just two
years, and he left the second company after just one year. However, the
second company became Cadillac later on. His third company, founded in
1902, was called Ford & Malcomson, Ltd.
He was unable to pay the bills for parts in his third company, but
some investors agreed to put money in the company, and it was renamed as
Ford Motor Co. This is the company name in the first logo of 1903. The
1909 logo, which has a similar font as today’s logo was borrowed from
Childe Harold Wills, who had made this font for his business card.
In 1912, the Ford logo was given a complete makeover, as compared to
the earlier simplistic design. When a car was launched in 1927, called
Model A, the famous blue oval was introduced in the logo. This was the
shape and color, on which all future Ford logos have been made.
The Company has experimented with different shape going from ellipse
to circle, and even a diamond like shape in 1957. The 1976 logo was
essentially, the last major change in the symbol, and is very similar to
their current logo. Finally, in 2003, the company released a new logo,
which came to be known as “Centennial Blue Oval”.
11. Mazda
The company derives its name from a West Asian God named Ahura Mazda,
the God of wisdom, intelligence and harmony. The company was setup in
1920 as Toyo Cork Kogyo Co. in Hiroshima, Japan. The company was setup
to produce a cork substitute because there was a shortage of real cork
in Japan during World War I. However, after the war when real cork was
again available, the company failed.
In 1927, Jujiro Matsuda joined the company, and it started
manufacturing tools, three-wheeled trucks and finally cars. After World
War II, the company registered its trademark under the Mazda brand, and
the first logo was launched. The curved “M” in the logo was inspired
from the Hiroshima city emblem. The 1936 logo had a combination of the
curved M from the city emblem, and wings that represented the “company’s
agility, speed and capability to soar to new heights”.
The current company logo was designed by Rei Yoshimara in 1997, and
was nicknamed as the “owl” logo. According to the company, the new logo
has the following significance :
Capturing the spirit of Mazda, the stylised “M” evokes an image of wings in flight and symbolises the Mazda’s flight toward the future. The “V” in the centre of the “M” spreads out like an opening fan, representing the creativity, vitalty, flexibilty and passion that is Mazda. The symbol as a whole expresses the sharp, solid feeling that Mazda will be seeking in all of its products. The dynamic circle symbolises our readiness to spread our wings as we enter the 21st century.
Some people saw a stylized Tulip instead of the stretched wings.
12. Mercedes-Benz
Benz Patent Motor Car was the first automobile (1885 – 1886) company.The Mercedes-Benz was formed by the merger of two car companies – DMG
(Daimler-Motored-Gesellschaft, founded by Gottlieb Daimler) and Benz
& Cie, founded by Karl Benz. Both the companies were similar in
their work and were situated in close proximity.
It was after the World War I, when the German economy was shattered,
that both these companies decided to from a syndicate in 1924, and then
finally merge in 1926, called Diamler-Benz.
In 1902, the logo for Mercedes was nothing more than the simple
company name. However, it was changed to a 3 pointed star in 1909. The
origin of this star came from a postcard by Diamler, where he had drawn a
3 pointed star which represented ‘making vehicles in land water and
sky’.
After 1926, a new symbol for Mercedes-Benz came into picture, where
the original logo of both the companies was merged into one. It combined
the 3 pointed star of Mercedes and the laurel wreath of Benz.
Over the years, the symbol has been improved vastly in design and
simplicity. It has been recognized as a symbol representing luxury and
top tier cars.
13. Mitsubishi
The Iwasaki family, who started the Mitsubishi brand, lived in 1854
feudal Japan, and had to go through very tough times. When Yataro
Iwasaki was in school he was called home one day because his father was
injured during a dispute with the village leader. He asked a local
magistrate to hear his father’s case, and when the magistrate refused,
he accused the man of corruption. Yataro was promptly jailed for 7
months.
After abolition of Japan’s feudal clan system, Yataro, acquired Tosa
Clan’s shipping business in 1873 and named his shipping business as
Mitsubishi. Later, a fourth generation Iwasaki, Kayota, turned this
company into a giant corporate group, with an automobile manufacturing
company called Mitsubishi Motors.
The Mitsubishi logo was a combination of the Iwasaki family crest,
the Tosa Clan three-leaf crest (see origin of shipping business above),
and three stacked diamonds. The official translation of the logo itself
is “three diamonds”.
14. Opel
Opel is a so important historically and currently, to a large class
of people, representing the quality for a mid-price category. We thought
so to present to those who still not a history facts in a circle logo
used by the company of great importance in Europe.
The founder of the Opel factory sewing machines, Adam Opel died in
1895. His sons bought Lutzmann company and produced the first Opel car
in 1898. On the right you see first company logo Adam Opel, a
manufacturer of sewing machines.
In 1900 they began to import and Renault cars and Darracq, which
purchased and a production license. During the company has adapted a
logo Art Deco since 1906.
After 1906, there are many version of opal logo introduced and from
2002 to today is just a bit modernized version of 1987, complying with
the 3D design style of this era. With the introduction in 2008 of the
Insignia which reached the 2009 Car of the Year worldwide, the company
introduced a new logo to strengthen brand image. The new logo received
in addition to the previous logo, OPEL inscription in the upper part of
the circle.
15. Peugeot
Peugeot, a major French car brand was started by two brothers
Jean-Pierre and Jean-Frédéric Peugeot in 1812. The company was a steel
mill for decades, making different products like machine tools,
crinoline dresses, umbrellas, wire wheels, irons, sewing machines,
kitchen gadgets. In 1855, the company started making bicycles and was
one of the largest bicycle manufacturers in France.
The company entered the automobile industry due to its bicycle
manufacturing business. In 1889, Armand Peugeot created the company’s
first car which was run by a steam powered engine. After meeting
Gottlieb Daimler, the company replaced the steam engine with a gas
powered internal combustion engine.
The Peugeot “lion” logo was based on the flag of the Région
Franche-Comté, designed by a jeweler Justin Blazer in 1847. Earlier, the
logo was used on the company’s kitchen gadgets, to denote the signature
quality of their steel, and was introduced on cars only after Armand
could convince his family, that cars could be a profitable business.
16. Porsche
Porsche, a German manufacturer of luxury high performance
automobiles, was started as a company called “Dr. Ing. h. c. F. Porsche
GmbH” by Ferdinand Porsche. Initially the company didn’t build any cars
under its own name and offered consultancy for motor vehicle
development. This company is known for designing the first Volkswagen
car, Volkswagen Beetle. Ferdinand turned this company into Porsche in
1931, but the first Porsche car wasn’t introduced till 1939.
In 1950s Dr. Ferdinand, set about developing a company logo to denote
their location in Stuttgart and a dynamic, powerful image. After
several draft versions, a logo created by Porsche engineer Franz Xaver
Reimspiess was decided as the company emblem and has become the
trademark of the company. The rampant house in the centre was derived
from the city seal of Stuttgart, and was a symbol of forward thrusting
power.
Unfortunately, Ferdinand died in 1951, before the company shield
first appeared on the Porsche 356 model in 1952. The logo first appeared
in the centre of the steering, and started appearing on the bonnet of
356 from 1955. In 1959, the shield appeared on the wheel-caps too,
allowing the sports car to be recognized from the sides to. The Porsche
shield has remain unchanged over the years, and still appears on the
steering, bonnet and the wheel-caps.
17. Renault
Louis Renault, the founder of Renault, produced his first car in his
own backyard when he was 21 years old. When he started receiving orders
from companies to build more cars, he started the Société Renault Frères
Company with his brothers and friends in France (1898).
Renault’s first logo introduced in 1900 featured the initials of the
Renault brothers: Louis, Ferdinand and Marcel. In 1906, the logo was
changed to a front end of a car, enclosed in a gear wheel.
During the First World War, Renault produced light tanks for the
Allies. Renault changed its logo to a tank after the war due to the
popularity of its tank, Renault FT-17. The diamond shape, which appears
in the company logo till date was first introduced in 1925. Victor
Vasarely designed the modern Renault logo in 1972.
18. Rolls Royce
Charles Stewart Rolls and Henry Royce founded the Rolls Royce Limited
in Britain (1906). The company manufactured automobiles and aircraft
engines. In 1973, the Rolls Royce Motor Company was separated from the
parent company, which was nationalized following a huge crisis in 1971.
In 1884, Henry Royce, One of the founders of Rolls Royce, started an
electrical and mechanical business. He made his first car, a
two-cylinder Royce 10, in his Manchester factory in 1904, and was
introduced to Charles Rolls at the Midland Hotel in Manchester on 4 May
of that year. They both agreed to create a company that would later go
on to manufacture the ‘best car in the world’. The name of the company
“Rolls Royce” derives from the surnames of the company founders, Henry
Royce and Charles Rolls.
In 1971, the company and subsequently the brand were split.
Rolls-Royce plc, the owner of the famous Rolls-Royce trademarks,
initially granted permission for use to a newly formed entity,
Rolls-Royce and Bentley Motors Ltd. In 1998, this license was withdrawn
when the motorcar trademarks were sold by Rolls-Royce plc to a BMW
company, now known as Rolls-Royce Motor Cars Ltd. This company today
manufactures luxury automobiles and accessories in the name of
Rolls-Royce from its headquarters in Goodwood, England. Its identity
system and brand are consistent with the original principles of the
company founded over 100 years ago.
19. Saab
Saab, the automobile manufacturer, started as an aircraft company
back in 1937. In 1937, to meet the needs of the Swedish Air Force,
Svenska Aeroplan Aktiebolaget (“Swedish Aeroplane Limited” or simply
SAAB) was created.
After the Second World War, SAAB company started manufacturing
automobiles to diversify its business. In 1947, the SAAB Automobile
Company was incorporated, and the first manufactured car was named as
SAAB 92 (because it was the company’s 92nd design, all previous designs
were aircrafts). The griffen logo, featuring the head of a mythological
beast that had a body of a lion and head and wings of an eagle, came
from Vadis-Scania, a truck manufacturer that merged with SAAB (airplane)
company. The griffen was a coat of arms of the province Scania.
In 2000, SAAB Automobile Company was acquired by General Motors (100%
stake) and just a week ago (Feb 23, 2010) GM announced that it has
completed the sale of Saab to Spyker Cars NV.
Simply put, from the of announcement, Saab is part of Spyker and the
new life for the troubled Swedish brand begins. To make things even
clearer, GM announced the wind down of Saab operations has ended.
20. Skoda
Skoda, is an automobile manufacturer based in Czech Republic. It
became a subsidiary of the Volkswagen Group in 1991. The company was
started as a bicycle manufacturing company back in 1890s. Vaclav Laurin
and Václav Klement started a bicycle repair shop in Mladá Boleslav
(1895), and later they started a bicycle and motorcycle manufacturing
factory in 1898. The company’s first logo was based on the Slavia brand,
with lime leaves, to represent the Slav nations. The logo also included
the owners’ names which later became the main foundation for future
logos.
In 1905, “L&K” logo (initials of the owners) was designed and
was influenced by Art Nouveau, an artistic style at the beginning of the
20th century. From 1926, the cars were produced under the brand name
Skoda, which is reflected in the oval shaped logo of the company. The
laurels enclosing the brand name were retained in the new logo as well.
The famous “winged arrow” logo was first introduced in 1926, but its
origin and designer is unknown. This was merged with the Skoda brand
logo and the new logo was used on cars from 1994. The black and green
logo, gives the Skoda brand a great degree of originality. The black
color symbolizes the company’s 100 years tradition, and green color
signifies the environment friendly production of Skoda cars.
21. Volkswagen
Volkswagen means ‘People’s car’ in German. The history of the company is tied with Adolf Hitler.
Before the rise of Hitler, the German economy was in a very bad
shape; as a result people couldn’t afford to buy cars. In 1933, Hitler
raised the idea of an inexpensive car in the Auto show.
In 1934, Ferdinand Porsche met with Hitler to design the car. Hitler
gave him all the specifications of the car and Porsche promised to
deliver the design. In 1937, the Gesellschaft zur Vorbereitung des
Deutschen Volkswagens mbH was created (it became simply Volkswagenwerk
GmbH a year later). In 1938, Hitler opened a state funded Volkswagen
factory in Walburg. It was suppose to produce commercial cars, but it
was used to churn out military cars. It was only later found that Hitler
had intended to use the Porsche car as a military vehicle only, which
could carry 3 men and a machine gun.
After the WWII, Britishers took over the company. They renamed the
car as Beetle. Surprisingly all the car makers like Fiat and Ford
declined to take ‘free control’ of the Volkswagen factory. So, it was
returned to the German government, and went on to become one of the
world’s bestselling cars ever.
The first logo was designed by Franz Xavier Reimspiess, a Porsche
employee during an office logo design competition. The main part of the
logo hasn’t changed much, but understandably after the WWII, they got
rid of the design around the circle which seems to be inspired from the
Nazi flag. I love the colors that were added in 2000, to the logo which
was built after WWII, it depicts a positive change in the company and
the ability to adapt to the new millennium.
22. Yamaha
Yamaha’s logotype, featuring the combination of the tuning fork mark
and the Yamaha logo, was established in 1967 when the tuning fork mark
was standardized. Following a period in which the tuning fork mark was
not used, the company unified the logotype to the one used today. The
Yamaha brand has its roots in the name of our founder, Torakusu Yamaha.
Familiar with western science and technology from his youth, Yamaha
initially found employment repairing medical equipment. This led to a
request to repair a organ, a project that resulted in the birth of the
Yamaha brand.
The three tuning forks of the Yamaha logo mark represent the
cooperative relationship that links the three pillars of our business —
technology, production, and sales. They also evoke the robust vitality
that has forged a reputation for sound and music the world over, a
territory indicated by the enclosing circle. The mark also symbolizes
the three essential musical elements: melody, harmony, and rhythm.
In 1967, The Yamaha logotype was established but in 1980 The Yamaha
logotype was revised. A design using simple lines (the current special
version of the logo) was established as the standard version of the
logo. Then in end of 1987, The Company changed its name to Yamaha
Corporation to mark the 100th anniversary of its founding. To emphasize
the Yamaha name, the tuning fork mark was eliminated but again in 1998
the tuning fork mark comes into picture. The current standard version of
the Yamaha logotype (upper line) and special version (bottom line) were
established.
There is a slight differences between the Yamaha logotype and that of
Yamaha Motor. Yamaha Corporation uses a Yamaha Logomark with the tips
of the tuning forks contained within a circle. And an “M” with a middle
column shorter than the outer legs, and features “YAMAHA” printed in an
asymmetric font. The logo of Yamaha Motor Co., Ltd. is printed in a
symmetrical font and uses red as its corporate color, while Yamaha
Corporation uses violet. There are many talking about why Yamaha changed
its color from blue to red. The one which we believes that Yamaha
motors want to match the logo color with Yamaha Japan’s corporate color.
